Starting My Business: Name, Logo, SloganS
Making the wrong choices at the start cannot easily be rectified, and this guide gives all the necessary pointers that can save you a great deal of marketing expense at a later stage. It covers aspects such as:
- Knowing the difference between Branding and Corporate Identity
- The types of business names one should consider: pragmatic, modern, emotional, classic, or clever?
- Should you name your business after yourself?
- Do’s and Dont’s when considering a name
- How many types of logo are there to choose from for my business?
- Elements of a logo
- Who should design your logo?
- What formats should my graphic designer provide me of my logo?
- What colours should represent your company?
- What is a slogan and should you have one?
- What type of artwork must you get from designers or printers?
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These are digital products which are available for download once payment has been received. They come in PDF and Word formats and at times there might be XLS files as well. So while there is no direct refund or return facility, I will fix any problem the buyer might experience or provde further advice. My products sell internationally on a number of digital platforms such as Etsy and Amazon, so I will not allow bad service to tarnish my image.